# Goce Petrov, brand designer > Brand designer in Switzerland. Since 2013, 170+ brands, mostly US tech, SaaS, fintech and crypto. Takes a brand from launch to customers: clarity first, then the marketing that carries it, then the proof buyers can check. Writes brand for two readers, the human and the coding agent. Based in Switzerland. On-site in Switzerland, remote across Europe. Swiss Permit C, full right to work. Now: Brand Lead at DevSecAI, a UK AI security startup he joined at the start. Built the ARKO brand from zero. Best fit: Funded early-stage startups (seed to pre-Series A) whose product runs on tech or AI, in any industry, such as AI, fintech, SaaS or hospitality, in Switzerland or remote across Europe. Also established companies in any industry that touches tech or AI. Not the right fit: companies with no funding and no product yet, or large corporates that want production work only. He does not offer security consulting, penetration testing or IT services. Not for Read Right: Shopify or Wix shops, teams that need agents to log in, change data or write into a CRM (that is engineering), anyone who wants guaranteed traffic, rankings or leads from AI, and copy in German. Brand services are priced after a fixed scope is set; the first step is a free 15-minute call. Read Right has fixed prices in CHF and starts with a free look. ## Services - [Next-Stage Sprint](https://www.gocepetrov.com/services): 3 weeks. For funded startups past launch: positioning only they can say, a client acquisition plan, the proof buyers check, and brand clarity for AI, so assistants and coding agents have the facts to recommend them. - [Brand Sprint](https://www.gocepetrov.com/services): 3 weeks. Positioning and voice, logo and visual system, brand guide and launch assets. - [Brand System and Website](https://www.gocepetrov.com/services): 4 to 6 weeks. Design tokens, Figma and Framer components, bilingual website built for Google and AI search. - [Brand Automation](https://www.gocepetrov.com/services): 2 weeks setup, then monthly. Templates, pipelines and agents that turn a brand system into on-brand output, with human review. - [AI for Design Teams](https://www.gocepetrov.com/services): 2 weeks. Workflow audit, tool and model selection, prompt library and brand rules, and two workshops in English or French. ## Read Right > Help people, and the AI agents working for them, read your company right. More buyers ask ChatGPT or Claude about a company before they visit its site. Goce makes a company's words easy for both readers to get right, the person and the AI agent working for them, tests it with real agents before and after, and says plainly where it works. AI assistants are a second front door next to the website, and they do not replace it: people find a company in AI, then check it and decide on its site. - Read Check, 3 weeks: CHF 1,500 (CHF 1,000 when Goce builds or redoes the client's Framer site). Start here, on any site: what four AI assistants say about the company, its key pages read the way an agent reads them, one facts page and up to 10 fixes, then the same checks again, with the before and after in writing. With GA4, a channel that shows visits sent by AI assistants (people who click through, not agents). Works today with public tools. Not yet done for a client. - Tool Copy, 3 weeks: CHF 2,500. For products AI agents already use (an MCP server, an API or an extension): the names and descriptions agents use to pick its tools, for up to 10 tools, listing copy for up to 4 directories and an instruction file for coding agents, tested in 2 assistants before and after. Works today in Claude, ChatGPT, Cursor and VS Code. Goce wrote the tool names and descriptions for his own agent; not yet done for a client. - In-Chat Design, 4 weeks: CHF 3,500. How the product looks and speaks inside ChatGPT, Claude and other assistants (MCP Apps): up to 3 cards or screens in every state, the agent's voice and rules in English and French, and a Figma file and spec its engineers build from. Building and hosting the app are not included. The hosts support in-chat apps now (Claude, ChatGPT, Microsoft 365 Copilot, VS Code). Not yet done for a client. - AI Notice, add-on, 1 to 2 weeks: CHF 900. Can be bought alone. The AI disclosure wording wherever AI speaks for the company, a route to a person next to every AI surface, an AI and agents page, a one-page agent policy and a switch-off runbook, in English and French. Not legal advice: the company's lawyer or DPO confirms the wording. Works today. Not yet done for a client. - Re-check, add-on, 1 week: CHF 600. The same questions, task and checkers again, with the facts file updated: after a launch or a pricing change, or every 6 months. No monthly plan. The first Re-check is free if the client lets Goce publish the before and after. Works today. - Facts Door, add-on, 4 weeks: CHF 2,500, paid at handover once it passes a live test. A small read-only MCP server for the company's public facts: up to 3 tools, on a subdomain of the company's domain, in the company's own Cloudflare account, no AI model behind it, listed in the official MCP Registry. Today only people who add it on purpose and directory bots call it: buy it to be ready and listed, not for leads. Pilot. Not yet built for a client. - Agent door on a Framer form (WebMCP), add-on, 1 to 2 extra weeks: CHF 1,000, paid only if an AI agent calls it on the live site. Framer only, with a Read Check or a Framer site Goce builds: one WebMCP tool on the company's own contact or quote form. The agent fills it in, a person checks it and presses send. Today only ChatGPT's desktop browser calls WebMCP tools, on some accounts, and Chrome's support is a trial that may lapse; the form keeps working either way. Experimental. Not yet built, on Goce's own site or a client's. First step: A free look: send your URL and one question you want AI to answer right about you, by email or WhatsApp. Within 2 working days you get a side-by-side of what three AI assistants say about you, next to what your homepage says. If they already get it right, you don't need Goce. He does up to three a week. Not offered: a talking brand agent with its own AI model; logins, write actions, payments and checkout, and CRM or ERP connections; hosting, running, monitoring or on-call for an agent, chatbot or server (the Facts Door, a pilot, runs on the client's own account); security audits and pen tests; legal, GDPR, FADP or AI Act sign-off; promises of traffic, rankings or leads, or of being recommended by any AI; WebMCP outside Framer, and booking through Calendly or HubSpot widgets; more than one round of changes per deliverable. Where it stands: A new offer, since 7 October 2026. Works today: AI assistants reading and using ordinary pages, MCP connectors in Claude, ChatGPT, Cursor and VS Code, in-chat apps in Claude, ChatGPT, Microsoft 365 Copilot and VS Code, and the EU AI Act disclosure rules, which have applied since 2 August 2026. Early: WebMCP, and MCP discovery files. Not yet: assistants finding public agents on their own. Goce's own MCP and A2A agent (https://agent.gocepetrov.com) is live and listed in the official MCP Registry, and he wrote its tool names and descriptions. It runs on his own account and is not a product: a talking agent like it is not part of Read Right. WebMCP is not on his own site yet. He has not done a Read Check, Tool Copy, In-Chat Design, MCP or WebMCP project for a client yet. ## Case studies - [ARKO: brand and product UI for an AI security extension](https://www.gocepetrov.com/work/arko): DevSecAI. Naming, logo system, typography, colour, iconography, product UI inside a 300-pixel editor sidebar, enterprise sales material and the VS Code Marketplace listing. - [A DeFi platform that acts like a guide](https://www.gocepetrov.com/work/ithil): ITHIL. Positioning, personality and voice set in workshops, then the platform UI from landing page to staking: one user flow, wireframes and five coded screens. - [Event identity for 30 years of EFEJ](https://www.gocepetrov.com/work/efej): EFEJ, Espace Formation Emploi Jura. Wordmark, signage, wearables and print for the 30th anniversary open days of Canton Jura's training centre for job seekers. - [Logo, brand and Framer site for an online AI security summit](https://www.gocepetrov.com/work/ai-security-summit): AI Security Summit. A stacked wordmark on green, built for CISOs, developers and founders, with the site in Framer. - [Ten years of brand identity](https://www.gocepetrov.com/work/brand-identity): Selected clients. Identities for QLI and The Mandarin Group, an owner's manual for MONVADON, a Vanguard Machinery catalogue, white papers for a financial advisor, Elemen 87 Capital. - [Mentoring, then social media, for a security bootcamp](https://www.gocepetrov.com/work/cyberagoge): Cyberagoge. One-to-one student mentoring in 2025, then a social calendar across Instagram, LinkedIn and TikTok from December 2025 to March 2026. ## Talk to his agent - [MCP server](https://agent.gocepetrov.com/mcp): Streamable HTTP, no sign-in. Tools for his profile, services, case studies and contact, a brief he receives directly, and a conversation with his agent. - [A2A agent card](https://agent.gocepetrov.com/.well-known/agent-card.json): the same agent for other agents. - [Facts page](https://www.gocepetrov.com/for-ai): his facts on his website. Conversations with this agent are kept for up to 12 months so Goce can improve it: the messages, the time, the app used and an approximate location (country, city, network). No IP addresses are stored. ## Contact - Email: hello@gocepetrov.com - [WhatsApp](https://wa.me/41791550208): preferred first step - [Book a call](https://calendly.com/goce_petrov) - [LinkedIn](https://www.linkedin.com/in/goce-petrov) - [Reddit](https://www.reddit.com/user/gockomkd) - [Website](https://www.gocepetrov.com) Updated 2026-10-07.